About Us

Soltau is a lifestyle brand, undefined by the rules of fashion, that intends to create functionality for every day life through pieces that can be worn together cohesively.

Founded by graphic designer Matt Soltau in 2016, Soltau is headquartered in New York City, but it’s name finds origins elsewhere. Soltau is a toponymic surname meaning “salt river”, derived from a mid-sized town in Germany. The significance of the names origin is highlighted via subtle design elements in each collection. Matt strives to conceptualize Soltau, not as just a name or place or thing, but a lifestyle through his passion for art, design and music.